The BMW Group has officially launched a new car sharing service in Seattle called ReachNow. In addition to the official launch of the service, the company also established ReachNow’s North American headquarters in Seattle and said it plans to expand the service to three more cities in 2016.
The RideNow program in Seattle will feature a fleet of 370 vehicles, including the BMW i3, the BMW 3 Series and the Mini Cooper. The BMW Group billed the new service as “convenient as owning a car … with fast registration and an almost instant approval process – in two minutes or less.” RideNow will expand from downtown Seattle to Seattle-Tacoma International Airport in the next quarter.
“We are currently witnessing an extremely exciting period in the development of the automotive industry,” said Peter Schwazenbauer, member of the BMW Group Board of Management, in a press release. “Our customers rightly expect uncomplicated and fast solutions to their individual mobility needs, especially in metropolitan regions. This is why we are supplementing our classic business model with additional services that make life on the road easier for people in big cities.”
The company said it chose Seattle as its test city and subsequent headquarters because of “its interest in welcoming greener mobility services that make life easier for its residents.”
All ReachNow vehicles are charged at a rate of $0.49 (cents) for each minute the vehicle is used, and $0.30 (cents) per minute while parked. The one-time lifetime registration fee is $39. For a limited time as part of an introductory offer, ReachNow will charge just $0.41 (cents) for each minute the vehicle is used and registration is completely free of charge. All prices are inclusive of insurance, fuel, and parking at public meters on the street within the designated areas (Home Area) plus taxes and fees. ReachNow automatically caps pricing at three different tiers: $50 for up to 3 hours, $80 for up to 12 hours, and $110 for up to 24 hours.
“Seattle residents are demanding more transportation options, and car sharing is a convenient way to avoid the expense of owning your own vehicle,” said Seattle Mayor Ed Murray, in the release. “BMW’s car sharing service also complements our strategy to promote the use of electric vehicles across the city. As we grow our transit networks, we look forward to expanding car sharing as another great option to get around Seattle.”
Other features planned for the service this year include:
- Delivery service for car sharing vehicles.
- Vehicles on-hand at the airport.
- Car sharing for longer rentals.
- Car sharing for residential and corporate groups.
- Renting your own vehicle via ReachNow.
- Chauffeur service – book a car with a driver.
Here is a look at the i3 test from Kelley Blue Book: