The new BMW ReachNow program has expanded its Seattle footprint by adding southeast Seattle, west Seattle and the Magnolia addition.
As part of the expansion, BMW added 150 Mini Clubman vehicles to its fleet in the Seattle area. That brings the number of vehicles in the fleet to 520 and includes the all-wheel-drive BMW 3 Series, the electric BMW i3, the MINI Hardtop two and four door, and the four door MINI Clubman, according to a press release from BMW.
“This rapid increase in the size of our fleet and expansion of our Home Area is a true testament to Seattleites’ willingness to embrace new technologies and services as they travel to and through the city,” said ReachNow CEO Steve Banfield, in a press release. “The community has shown us they’re hungry for mobility options, and, as a result, we’re expanding our services earlier than anticipated, to Southeast Seattle, West Seattle and Magnolia.”
ReachNow is a mobility service offered by BMW that offers “free-floating” car service and chauffeur-driven “ride-hailing” service. Customers can use the ReachNow app and find one of the vehicles in the ReachNow fleet and rent the car either short or long term.
BMW said the expansion allows the program to reach 75% of the Seattle population.
“It’s been exciting to see ReachNow so widely endorsed by Seattle’s residents and even more so that the service is now extending to additional neighborhoods, including Southeast Seattle,” said Seattle City Council President Bruce Harrell, in a press release.