On April 26, 2001, employees launched the new MINI brand at its factory in Oxford, England. The first MINI produced off the line that day was a chili red MINI Cooper with contrasting white paintwork for the roof and the exterior mirror caps.
Since 2001 more than 2.5 million MINI vehicles have been manufactured in Oxford and sold in more than 110 countries worldwide.
In 1931 already, the Morris Oxford went into production. It was also called the “Bullnose” due to the shape of its radiator grille. The first “million seller” to come out of this Oxford plant was the Morris Minor in 1948 which was manufactured until 1971.
The classic Mini was produced in Oxford as the Morris Mini-Minor from its birth year in 1959 to 1968.
In 2006, the MINI triangle was integrated – Oxford for body construction, paintshop and assembly; Swindon for the press plant; and Hams Hall for engine production. According to the BMW Group, the company has invested more than 1.75 billion GBP since 2000.
The current MINI generation is comprised of the MINI 3 door and the MINI 5 door. In addition the Oxford MINI plant has been the exclusive production site for the new MINI Clubman – which is produced with front-wheel drive and the ALL4 four-wheel drive.