The technology company Rever has partnered with BMW Motorrad to start building up a worldwide community of motorcyclists.
Rever, which launched in 2015, has a free app available on Android and iOS which tracks miles on motorcycle rides around the globe. The app shows riders where some of the best scenic roads are and also allows riders to track their own rides, create custom routes and share rides via social media.
“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding,” said Heiner Faust, vice president sales and marketing of BMW Motorrad, in a press release. “Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever.”
Riders can get a premium membership on Rever which opens up different points such as road recommendations and customized safety alerts. The company is based in Eagle, Colo.
“Motorcyclists are extremely passionate, adventurous people,” said Justin Bradshaw, co-founder of Rever, in the release. “But we’ve lacked a motorcycle specific environment to share our passions, experiences and ideas. Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”