The BMW Group announced it has expanded its ReachNow program to Portland, Ore.
The company said, for a short time, it was offering lifetime membership in Portland for free and an introductory rate of 41 cents per mile for drive time.
“The city of Portland has long been ahead of the innovation curve, especially when it comes to transportation and technology, and we believe ReachNow aligns perfectly with the city’s commitment to innovative mobility solutions,” said Steve Banfield, CEO of ReachNow, in a news release. “We’re excited to expand our car sharing service in Portland, OR, helping members easily move across the city with our premium fleet powering a seamless experience.”
In Portland, the fleet includes 260 vehicles like the BMW 3 Series, Mini Clubman and Mini hardtop. Future plans include adding the electric BMW i3 and the X1 sports activity vehicle later in the year.
“With our green city credentials and a culture of early adoption, Portland is a natural location for ReachNow to launch its car sharing services,” said Portland Mayor Charlie Hales, in a statement. “ReachNow and its partners will bring more than two dozen jobs here right from the start, and we’ll work together to foster workforce connections that promote hiring diversity and create more jobs for Portlanders.”
After the promotional period, membership will be offered at $39 and drive time will be charged at 49 cents per mile and parked time will be 30 cents per minute. BMW said all prices include insurance, fuel and parking at public meters inside the home area of the service.