It used to be that turning that magic age in your teens when you could go and purchase your very first car was quite a big deal.
Apparently, a lot of that teenage sentiment has gone by the wayside … at least for people between the ages of 18 and 30-ish, otherwise known as millennials.
But, don’t fear children of the 70s and 80s. Perhaps we have a shot at redeeming our proud English language that has been butchered by this recent crop of adults so bad that it sometimes seems like we are just a big country separated by a common language (I could really tangent off on this subject, but I digress).
Back on point …
In a recent study by Kelley Blue Book and Autotrader (and publicized by Autoblog.com), Generation Z – or those between the ages of 12 and 17 – seem to not only want to get a driver’s license, but … wait for it … drive a car.
But seriously, the study also revealed that the materialism rife in millennials has taken a back seat with Generation Z. The younger demographic rated style at 43% compared to 57% for millennials. Generation Z is also less worried about brands and find the prospect of autonomous driving pretty interesting (54% of them according to the study).
While joking about the end of Uber and Lyft may be in jest, there might be some hope for those of us who will be reliant on millennials for Social Security. If nothing else, Generation Z-ers seem to have a strong sense of responsibility and environmental protection which is pretty reassuring.
If nothing else, there may also be a silver lining to auto manufacturers who cringed at the thought of millennials not wanting to own a car … perhaps the next generation is the solution. But, interestingly enough, the Kelley study also revealed that there were no car brands seen by Generation Z-ers as being reliable … oh well.
Need more, check out this presentation (.pdf) on the study.