Brussels, Belgium became the 10th city on the continent to offer the program as DriveNow enters its fifth year of operation. ReachNow was just recently introduced in the Seattle, Wash. market – the first in the United States.
“We are delighted to welcome Brussels as the 10th DriveNow city, a fitting way to celebrate five years of premium car sharing in Europe,” said Peter Schwarzenbauer, BMW AG management board member responsible for MINI, BMW Motorrad, Rolls-Royce, Aftersales and Mobility Services, in a press release. “In terms of customers, we already lead the car-sharing market in Germany and our aim is to achieve that across Europe. We are convinced that our premium individual mobility services will be a key factor for success in the future.”
The company said since its launch in 2011, the program – which allows drivers to use an app to request a BMW or Mini vehicle, drive it and leave it at a DriveNow location and pay a flat usage fee – has more than 600,000 customers in Europe and is in the cities of Berlin, Hamburg, Munich, Düsseldorf and Cologne in Germany as well as in London, Vienna, Copenhagen, Stockholm and – as of this month – in Brussels.
Nearly 20% of the DriveNow fleet in Europe are comprised of BMW electric vehicles like the i3. BMW said over 150,000 drivers had their first electric car experience in Europe by using the DriveNow concept.
“The BMW Group believes that car sharing using electric vehicles is a vital step in providing customers with easy access to electric mobility, reducing emissions in cities and helping to attain a higher quality of life in an urban environment,” the company said in its release.