The BMW Group will be presenting Frieze Sounds at the Frieze New York international art fair May 5-8 on Randall Island in New York.
Frieze Sounds is billed as “an experimental sound installation program” that will feature three commissioned audio works this year by Giorgio Andreotta Calò, in collaboration with MADRIEMA, GCC and Liz Magic Laser.
BMW is also offering 7 Series VIP shuttle service and the BMW 7 Series lounge – both of which will include Frieze Sounds.
“The BMW 7 Series VIP shuttle service will act as an extension of the Frieze New York experience by showcasing the Frieze Sounds program for guests as they ride to and from the fair,” said Ludwig Willisch, president and CEO of BMW of North America, in a press release. “The luxurious interior and relaxing environment inside our all-new 7 Series provides the ideal setting for listening to these wonderful installations.”
During the event, BMW will also host a pair of art and design discussions. On May 3, illustrator Nicholas Blechman will speak with Rob Giampietro, current Creative Lead for Google Design NY, on graphic design in the digital age. On May 7, BMW explores the field of design with a conversation between Sir Russell Coutts, CEO of the America’s CupEvent Authority, and Laurenz Schaffer, President of Designworks, about how design affects performance.