BMW announced its i Ventures has invested in a provider of software to power mobility-as-a-service, including car-sharing, fixed route and transit services.
RideCell, headquartered in San Francisco, Calif., created mobility software “that enables multi-city mobility providers, cities and campuses to launch new mobility services in weeks and scale them to tens of millions of users, with minimal operational expenses.” According to its website, Clemson University is one of RideCell’s clients along with the University of California at Berkeley, 3M and the University of Southern California.
“The convergence of transportation trends in cities is of key importance to BMW. RideCell’s technology platform provides agile tools to power services that span the entire mobility spectrum, including but not limited to car sharing; making them an ideal partner for BMW” said Ulrich Quay, Head of BMW i Ventures, in a press release.
BMW said the differentiator for RideCell was “autonomous fleet operations TM,” which is technology “that automates end-to-end business operations from consumer apps to the day-to-day fleet management, demand and supply analytics, marketing, CRM and payments.”
“Our vision is to build tools that allow our customers to run the world better,” said Aarjav Trivedi, CEO of RideCell, in a statement. “Our platform is completely autonomous and our multi-modal offering across fixed route, on-demand and car sharing services in tens of cities provides insightful data giving us a unique perspective on designing cities”
New York-based BMW i Ventures, a corporate venture capital team founded by BMW Group in 2011, provides equity financing to high-potential start-ups and high-growth companies dedicated to shape the future of global mobility.
In case you forgot, here is a look at the BMW Vision 100 vehicle that was unveiled recently during the 100th anniversary of BMW: