The cross-country rally for Mini owners will start at the Atlanta Motor Speedway. From there, motorists will travel across the United States – stopping in 15 cities – before ending the rally at the Thermal Club motorsports complex inPalm Springs, Calif., according to Mini.
“Mini Takes the States is a great opportunity to engage with the Mini community in a way that is very unique to our brand,” said Tom Noble, department head, Brand Communications, MiniUSA, in a press release. “We look forward to having our sponsors and partners on board for the journey which will surely be an epic adventure.”
Mini recently announced its sponsors for the event and, earlier this year, the company announced it was partnering with Feeding America, a hunger-relief organization. The group will be the official charity partner of the road rally.
Here is a video on the event from Kelley Blue Book.