The video, shot with miniatures, shows the company’s trucks, buses, construction equipment and other components and how they “are essential to the everyday life of people all around the world,” according to a company statement.
“We want to make it clear that our products and services are like a circulation system. We take food to stores, people to work and medicines to hospitals. The miniature worlds are the perfect environment for demonstrating this. We begin in the Swedish countryside outside Hedemora and then move on to large ports and motorways in Germany and the Netherlands,” said Kina Wileke, head of External Corporate Communications at the Volvo Group, in a statement. “It was wonderful to be able to step into these meticulously created worlds and discover the amazing craftsmanship. It was also great to meet the people behind them, who share our passion for vehicles.”
Here are some behind-the-scenes shots from the miniature-based video: